I'M

Bianca kosoy.

Executive Creative Director
CHIEF IDEOLOGIST

"Much of the credit goes to Bianca Kosoy, the Executive Creative Director at Equinox, who creates a brand image that marries sex and sweat, wellness and bad behavior." — The New York Times

 
 

03 Experience

2014-2016
ATLASSIAN

Global Executive Creative Director

Set the creative strategy across all brand related touch points for Atlassian's suite of enterprise software. Lead the integration of this strategy into a 360 degree brand experience (including print, video, brodcast, radio, digital, mobile, advertising, large scale events / conferences, social and swag). Create a consistent narrative that emotionally connects the consumers with Atlassian's tagline /  brand promise "Team Up."

Lead Atlassian's 2016 global rebrand and advertising campaign to relaunch the brand post-IPO. Drive all brand efforts across functional businesses and brand managers for Atlassian's diverse product suite (Jira, Confluence, Hipchat, BitBucket, Bamboo and SourceTree) with a focus on innovation, design thinking and experience driven stories that unify and personify the brand.

Recruit, build and inspire cross functioning teams and businesses, to rapidly and effectively provide creative support and scale for Atlassian's high growth trajectory (working with recruiting to fill upwards of 10 roles annually for rapidly growing brand design studio of  20+ designers, ADs, copywriters, social strategists, executive producers and videographers). Serve as the co-ECD for all agency partners collaboratively developing all campaign efforts.


 

2013-2014
RED BUBBLE

Global Executive Creative Director

Build, manage and supervise international multi-disciplinary teams including designers, copywriters and
digital/multi-media designers and artists. Work with product team  to create and implement integrated marketing programs to tell a comparing brand narrative. Lead creative development, art direction, design and layout of all advertising campaigns, videos and social media programs. Ensure all work supports outlined brand strategies, project schedules and budgets. Maintain effective working relationships across multiple stakeholders and cross functional business partners. Develop and implement creative vision including an end to end rebrand, detailed brand guidelines and tagline development, in an effort to support extraordinary growth. Serve as the co-ECD for all agency partners collaboratively developing all branding and marketing efforts.

2012-2013
bareMinerals

Vice President, Global Creative

Develop new international, integrated long-term vision across BareMinerals and Buxom brands, including global rebranding, creative strategy, advertising (print, digital  and broadcast) brand voice, photography, packaging, online/digital, visual merchandising, editorial and brand positioning. Partner with cross-functional leadership teams on seasonal campaigns, new product development and global product launches, social media and events in order to build brand equity and drive retail sales.

Inspire, build and manage a team of approximately  120 designers, art directors,  producers, editors, directors, copywriters, retail designers and visual merchandisers responsible for the creation and production of marketing assets, both short and long form, across all bareMinerals linear and digital platforms . Manage large internal cross functional teams  to collaborate with multiple external agencies to deliver strategic programs through cross-platform retail channels.

2004-2013
Equinox

Global Executive Creative Director

Oversee brand development across all channels and touch points to position Equinox as an iconic lifestyle leader. Concept and execute all annual and holiday campaigns including photoshoots. Concept and execute brand extensions and strategic partnerships including John Varvatos, Kiehl’s, Nike for Equinox, RLX and Alexander McQueen for Puma. Concept, develop brand identity and and execute new business extensions such as Blink Fitness and Creative Juice, Pure Yoga and Soul Cycle. Responsible for creative development of all advertising, collateral, corporate marketing, digital, retail, trend forecasting, events and PR programs including ideation and conception, copy and layout. Curate in-club music experience for all national locations and EQ Sessions/EQ Sessions Celebrity Sets online playlists.
Manage Equinox Creative Studio with 10 Graphic Designers, Copywriters, Studio Manager, Art Director and Traffic Manager. Consistent interface with ancillary business owners to manage development of marketing programs consistent with brand strategy and objectives.

2001-2004
GAP, INC.

Senior Manager, Visual Media — Old Navy

Lead Old Navy creative team responsible for creating the visual merchandising presentation book (Look Book), visual presentation standards, t-shirt graphics, special in-store signage/propping and graphics for Flagship windows. Provide art direction and lead creative development and presentation of concepts and finished work to business partners and senior management. Develop department strategies and build cross-functional teams to ensure all work supports strategic visual merchandising objectives. Provide support and resources for employee career development through design critiques, coaching and building an innovative work environment. Manage relationships with vendors and external consultants. Oversee with press-checks, photo shoots, manage production schedules and budgets under extremely tight deadlines.